Don't train. Empower.
No matter how good the material or engaging the presenter, employee training often fails to produce the desired return on investment. And, if companies don't measure the effectiveness of their training, they'll never know why their programs aren't working.
While it is commonly recognized that training is a critical component of operations, most companies are unable to evaluate their training beyond the first two Kirkpatrick levels, simply because they lack the data collection tools to make higher level evaluations.
CallSource, which has been tracking and evaluating industry statistics for nearly 15 years, recently achieved level four training with Results, the company's own integrated marketing analysis and sales training system that incorporates Donald Kirkpatrick's four levels of training evaluation: Reaction, Learning, Behavior and Results.
Those four levels, described by Kirkpatrick half a century ago, still comprise what is considered the foremost training evaluation model.
Even with the advent of the Internet and other technological innovations, not much about the model has changed.
CallSource released its Results system last June at the National Apartment Association's education conference and exposition in Orlando, and,
