Marketing makeover
Even though times are tough, this is not the time to cut back on marketing, veteran multifamily experts say. Apartment companies with decades of experience and good track records for riding out economic storms, like the Michaels Organization and The Bozzuto Group, recognize that reality and recently responded by hiring new VPs of corporate marketing in the spring.
"Despite the economic downturn, our third-party management and construction business lines have experienced strong growth," said Tom Bozzuto, CEO and co-founder of the 21-year-old, Greenbelt, Md.-based The Bozzuto Group, when Jamie Gorski, who has more than 25 years of multifamily marketing experience, joined the privately-held real estate services organization last April as senior VP of corporate marketing.
"For that reason, we want to make sure we're marketing our company and our services as effectively as possible," he said in the announcement that also included the promotion to VP of property marketing of Bozzuto's own Israel Carunungan, who previously served as director of property marketing. "These long-term investments in our company and in our brand will help ensure we remain competitive and strong," said Bozzuto, who is looking forward to a spectacular apartment market as the echo boomers
