The inside on outsourcing
Dockerill.
Unifying theme
Her first task was to unite six disparate real estate services units, each with its own moniker and logo, under a new name, CAS Partners, and to create a new corporate identity and complementary brand identities for each of its individual service offerings.
Overseen by Managing Director of CAS Business Services Gardner Rees, they include CAS Insurance Services, CAS Construction Management Services, CAS Utility Services, CAS Purchasing Services and CAS Screening and Riverstone Receivables.
Riverstone Residential, the company's flagship brand, retained its name but also reflects the new look. As part of the branding campaign, new Web sites for CAS and Riverstone Residential were created.
The final piece in the unifying effort was accomplished last month with the rebranding of the company's financial advisory services and asset management business unit, formerly known as Recap Advisors.
Headed for two decades by CEO David Smith, CAS Financial Advisory Services currently oversees $4 billion in multifamily assets in four major asset classes; condominium loans, bonds and loans, including tax- exempt financings, sponsor equity and mezzanine loans.
Nick Gould, CEO of CAS Capital, said of
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